Name: Customer Engagement Marketing – eBook PDF
SKU: customer-engagement-marketing-ebook-pdf
Price: 12.00 USD
Availability: InStock

Customer Engagement Marketing – eBook PDF

eBook details

Authors: Robert W. Palmatier, V. Kumar, Colleen M. Harmeling
File Size: 4 MB
Format: PDF
Length: 328 pages
Publisher: Palgrave Macmillan
Publication Date: August 29, 2017
Language: English
ASIN: B0757GG6C9
ISBN-10: 3319619845, 3319872079
ISBN-13: 9783319619842, 9783319872070

Description

Customer Engagement Marketing – eBook PDF

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more accessible, connected, and informed than ever before, many corporations are investing in customer engagement marketing. The ebook will appeal to academics, consultants, practitioners, and managers looking to improve customer engagement.

NOTE: This sale only includes the PDF ebook Customer Engagement Marketing by Palmatier, Kumar, and Harmeling.