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Strategic Management of Market Niches: A Model Framework – eBook PDF

Name: Strategic Management of Market Niches: A Model Framework – eBook PDF
SKU: strategic-management-of-market-niches-a-model-framework-ebook-pdf
Price: 11.00 USD
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eBook details

Author: Gorazd Ocvirk
File Size: 7 MB
Format: PDF
Length: 240 Pages
Publisher: Springer Gabler; 1st edition
Publication Date: November 22, 2017
Language: English
ASIN: B078BMM6C8
ISBN-10: 3658203633, 3658203641
ISBN-13: 9783658203634, 9783658203641

SKU: strategic-management-of-market-niches-a-model-framework-ebook-pdf Categories: E-Books, Education, Non Fiction, Others, PDF, Textbooks Tags: 978-3658203634, 978-3658203641, 9783658203634, 9783658203641, Strategic Management of Market Niches pdf, strategy

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Strategic Management of Market Niches: A Model Framework – eBook PDF

In Strategic Management of Market Niches (PDF) by Gorazd Ocvirk builds a comprehensive model for the strategic management of market niches and offers a framework for the construction of a strategic management theory of market niches. Centered on the current state of research on the niche topic within, strategic management has several niche typologies but no clear common theoretical and methodological framework on which to rely. This model has remained missing from the market niche research in the field of strategic management and has led to a status of conceptual ambiguity of the field.

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